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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

Author

Perreault, William D.

Published

New York : McGraw-Hill/Irwin, c2014.

Call Number

HF5415 P434b 2014

Location

ห้องสมุดสำนักการเรียนรู้ตลอดชีวิตฯ

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Marketing cases from emerging markets Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis, editors.

Published

Heidelberg : Springer, c2014.

Call Number

Ebook

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Online channel integration value creation and customer reactions in online and physical stores / Jochen Binder.

Author

Binder, Jochen.

Published

Wiesbaden : Springer Gabler, [2014].

Call Number

Ebook

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When luxury meets art forms of collaboration between luxury brands and the arts / Olga Louisa Kastner ; with a foreword by Carsten Baumgarth.

Author

Kastner, Olga Louisa.

Published

Wiesbaden : Springer Gabler, c2014.

Call Number

Ebook

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Conference publication

Found: 4 Titles

Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

Marketing cases from emerging markets Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis, editors.

Online channel integration value creation and customer reactions in online and physical stores / Jochen Binder.

When luxury meets art forms of collaboration between luxury brands and the arts / Olga Louisa Kastner ; with a foreword by Carsten Baumgarth.

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