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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Author
Belch, George E
Published
Boston : McGraw-Hill/Irwin, c2009.
Call Number
HF5823 B4a 2009
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Author
Belch, George E.
Published
Boston : McGraw Hill, c2001.
Call Number
HF5823 B4a 2001
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Author
Belch, George E.
Published
Boston : McGraw-Hill, c1998.
Call Number
HF5823 B4a 1998
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļ§āļīāļ—āļĒāļēāđ€āļ‚āļ•āļŠāļļāļĄāļžāļĢāđ€āļ‚āļ•āļĢāļ­āļļāļ”āļĄāļĻāļąāļāļ”āļīāđŒ

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Author
Belch, George E.
Published
New Yprk : McGraw Hill Education, c2018.
Call Number
HF5823 B4a 2018
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Determinants of visitor satisfaction at Shanghai Disneyland / Jing Tian.
Author
Tian, Jing.
Published
2023.
Call Number
EThesis
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Facebook ads professional āļĒāļīāļ‡āđāļ­āļ”āđƒāļŦāđ‰āļ›āļąāļ‡ āļ›āļąāđ‰āļ™āđƒāļŦāđ‰āļ”āļąāļ‡āļ­āļĒāđˆāļēāļ‡āļĄāļ·āļ­āļ­āļēāļŠāļĩāļž / āļœāļđāđ‰āđāļ•āđˆāļ‡ āļĻāļļāļ āļ“āļąāļ āļŠāļļāļ‚āđ‚āļ‚ ; āļšāļĢāļĢāļ“āļēāļ˜āļīāļāļēāļĢ āļŠāļ™āļ° āđ€āļ—āļĻāļ—āļ­āļ‡.
Author
āļĻāļļāļ āļ“āļąāļ āļŠāļļāļ‚āđ‚āļ‚.
Published
āļāļĢāļļāļ‡āđ€āļ—āļžāļŊ : āđ„āļ­āļ”āļĩāļ‹āļĩ āļžāļĢāļĩāđ€āļĄāļĩāļĒāļĢāđŒ, 2561.
Call Number
Ebook
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Facebook advertising āļĒāļīāļ‡āđāļ­āļ”āļ•āļĢāļ‡āđ€āļ›āđ‰āļē āļˆāđˆāļēāļĒāđ€āļšāļē āđ† āđƒāļŦāđ‰āļ”āļąāļ‡āđāļĨāļ°āļ‚āļēāļĒāļ”āļĩ / āļĻāļļāļ āļ“āļąāļ āļŠāļļāļ‚āđ‚āļ‚.
Author
āļĻāļļāļ āļ“āļąāļ āļŠāļļāļ‚āđ‚āļ‚.
Published
āļāļĢāļļāļ‡āđ€āļ—āļžāļŊ : āđ„āļ­āļ”āļĩāļ‹āļĩ āļžāļĢāļĩāđ€āļĄāļĩāļĒāļĢāđŒ, 2563.
Call Number
Ebook
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Author
Clow, Kenneth E.
Published
Upper Saddle River, New Jersey : Prentice Hall, c2001.
Call Number
HF5415.123 C57i 2001
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļ„āļ“āļ°āļŠāļ–āļēāļ›āļąāļ•āļĒāļāļĢāļĢāļĄāļĻāļēāļŠāļ•āļĢāđŒ

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Author
Clow, Kenneth E.
Published
Boston : Pearson, c2014.
Call Number
HF5415.123 C6i 2014

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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Author
Shimp, Terence A.
Published
Australia : South-Western, c2013.
Call Number
HF5821 S5a 2013
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Author
Shimp, Terence A.
Published
Australia : South-Western, c2010.
Call Number
HF5415.123 S5i 2010
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļ§āļīāļ—āļĒāļēāđ€āļ‚āļ•āļŠāļļāļĄāļžāļĢāđ€āļ‚āļ•āļĢāļ­āļļāļ”āļĄāļĻāļąāļāļ”āļīāđŒ

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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Author
Burnett, John.
Published
Upper Saddle River, NJ : Prentice Hall, c1998.
Call Number
HF5415.123 B88i
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Marketing communication policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger
Author
Busch, Rainer.
Published
Berlin : Springer, c2007.
Call Number
HF5415.123 B92m
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Marketing communications classics : an international collection of classic and contemporary papers / Maureen FitzGerald and David Arnott.
Author
FitzGerald, Maureen.
Published
Australia : Business Press, c2000.
Call Number
HF5415.123 F562m
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe
Author
McCabe, Scott
Published
Amsterdam : Elsevier, c2009.
Call Number
TX911.3.M3 M248m
Location
āļŦāđ‰āļ­āļ‡āļŠāļĄāļļāļ”āļŠāļģāļ™āļąāļāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļ•āļĨāļ­āļ”āļŠāļĩāļ§āļīāļ•āļŊ

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