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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

Author

Belch, George E

Published

Boston : McGraw-Hill/Irwin, c2009.

Call Number

HF5823 B4a 2009

Location

ห้องสมุดสำนักการเรียนรู้ตลอดชีวิตฯ

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Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe

Author

McCabe, Scott

Published

Amsterdam : Elsevier, c2009.

Call Number

TX911.3.M3 M248m

Location

ห้องสมุดสำนักการเรียนรู้ตลอดชีวิตฯ

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